His pants go around the world
Bart Sights operates one of those businesses that is so simple, so basic and so successful, that you just want to pop yourself on the forehead and mutter, “Why didn’t I think of that?”
As Noah Adams explained recently on the National Public Radio program Day to Day, Sight Denim Systems in Henderson takes new jeans and gives them the look of old, worn jeans by stone-washing, sandblasting and even cutting with razor blades.
Famous-name designers — Ralph Lauren, for example — and ultimately their customers pay big bucks for Sights’ products.
As Adams explained, Sights has an international business as indicated by the seven clocks on his wall that show the time in Tokyo, San Francisco, Henderson, New York, London, Brussels and Bangalore.
“We have a team of technicians living in Bangalore four weeks on, four weeks off, and it’s eleven-and-a-half hours ahead,” Sights told Adams. “We usually talk to them before we go to bed at night, and then again first thing in the morning.”
Sights has been to Bangalore 10 times in the past year and a half, but denim designers often come to him. That’s why he has an apartment for visitors right in his factory.
“These people come from all over the world, and they don’t like to stay in Ramada Inns,” he said. The location also gives Sights “easy access to them day and night. Most people don’t even rent cars when they come here.”
