The Buzz

So what do you do if you start a new MBA program, but not enough people apply?

You turn to the old media, of course.

Western Kentucky University is using billboards in Bowling Green, Glasgow, Elizabethtown and Owensboro as well as ads in various publications to recruit 25 to 30 students for its first executive MBA program, reports The Daily News in Bowling Green.

“This is the first time we’ve had a program like this and we’re having trouble getting the word out,” said Bob Hatfield, faculty coordinator for the two-year program that begins this fall.

So far, a physician, a dentist, business executives and engineers have signed up.

And there’s the problem. There’s not one coach, political campaign organizer or Army sergeant in the bunch. Those are the guys who know how to recruit.

For more information about the program, call (270) 745-6581, especially if you are a coach, political organizer or a sergeant.

This entry was posted on Thursday, June 19th, 2008 at 6:07 pm and is filed under Careers, Education, Marketing. You can subscribe via RSS 2.0 feed to this post's comments. You can comment below, or link to this permanent URL from your own site. Your comments will appear immediately, but I reserve the right to delete innapropriate comments.