The Buzz

We all love getting something for nothing, especially if the freebie is for something we are doing anyway — like shopping for a house.

Realtor Teresa Parks-Crumbie, for example, is marketing a new house at 188 Berkshire Lane in Georgetown’s Stonecrest Subdivision.

She realized that there is only one way into the subdivision, located off U.S. 25 south of Georgetown, and that motorists must pass a McDonald’s Restaurant to get there.

So Parks-Crumbie ran an ad in the Herald-Leader offering a coupon for a free Big Mac to any family who came to see the house on a recent Sunday.

“We didn’t draw a crowd,” she said. “We had two people to stop by and they came because of the Big Mac ad.”

But it was “two more people than we would have had on a (typical) Sunday,” Parks-Crumbie said.

So she is planning to repeat the giveaway and also advertise it in the Georgetown paper.

“We want to get some homebuyers out there before back-to-school starts,” she said. “We want to generate some traffic.”

And that’s exactly what a free Big Mac can do.

This entry was posted on Thursday, June 26th, 2008 at 4:33 pm and is filed under Entrepreneurs, Marketing, Real estate. You can subscribe via RSS 2.0 feed to this post's comments. You can comment below, or link to this permanent URL from your own site. Your comments will appear immediately, but I reserve the right to delete innapropriate comments.