The Buzz

Ever heard of re-wear?

Re-wear occurs, says Procter & Gamble, when someone pulls clothing out of the hamper or off the floor and wears the item for a second time without washing it.

Apparently the high school and college age groups are big practitioners of re-wear so P&G has come up with a line of products, called Swash, that are being test-marketed in Lexington just for these age groups.

“People don’t always have time to wash their clothes after one wearing,” says Kash Shaikl, a P&G spokesman. “It’s often the clothes you like the most.”

So you can spray the clothing with Swash Fresh It Up to get out odor, swipe stains with Swash Get It Out, remove wrinkles with Swash Smooth It Out or toss a Swash Steam It Out cloth in a dryer and get out wrinkles and odors.

Each Swash item costs $3 to $5 and are available at least for several months on the laundry aisle at many local groceries.

P&G research shows that 75 percent of us re-wear clothing. Thankfully, says Shaikl, we now have Swash to “give us style on the fly.”

This entry was posted on Friday, September 19th, 2008 at 6:31 pm and is filed under Marketing, Modern life, New products. You can subscribe via RSS 2.0 feed to this post's comments. You can comment below, or link to this permanent URL from your own site. Your comments will appear immediately, but I reserve the right to delete innapropriate comments.