Hot cookies and cold milk roll right to your door

It’s a dream come true, especially for college students.

Think about it: Hot cookies and brownies, and cold milk delivered to your door or dorm in the evening or early morning.

Insomnia Cookies has arrived in Lexington and anyone within a three-mile radius of the University of Kentucky can have this dream come true by making a phone call or visiting the company’s Web site.

For most of us, Insomnia Cookies is a new concept. It doesn’t rely on brick and mortar or a fixed address. Its bakeries at about 18 college campuses are on wheels — trucks with “a full kitchen” in the back, says Mike Bickers, the company’s Lexington general manager.

In Lexington, where the company has operated for about a month, the truck is usually parked at Kennedy Book Store on South Limestone Street from 7 p.m. to 2:30 a.m. to sell directly to students walking in the area.

During exam weeks, the truck is moved to UK’s main library and “our business about triples,” Bickers says. “When students see our truck, it’s like when they were kids and saw an ice cream truck coming down the street.”

But Insomnia’s goodies aren’t just for students. The company will basically deliver almost anywhere inside New Circle Road if the order totals $6 or more and and the customer pays a $1.99 delivery fee.

The mobile kitchen bakes eight different cookies and one type of brownie, with eight possible toppings. It uses ingredients shipped from a commissary in New Jersey.

By baking on the truck, the customer gets hot cookies and brownies, Bickers says.

Orders are placed by calling toll-free 877-63-COOKIE or at insomniacookies.com.

 

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