Steelers new owners have a Lexington connection
Pittsburgh Steelers fans should get to know Royce Pulliam. He’s about to get connected with the best seats in Heinz Field, where the Steelers play their home games.
Here’s how it works.
Pulliam is the founder and chief executive of the Lexington-based Urban Active Fitness chain.
Urban Active is partially owned by Laurel Crown Partners LLC, a Los Angeles-based private equity firm.
Laurel Crown’s principals are the brothers Stephen and Laurence Paul who, along with some of their relatives, have just been approved by the National Football League to become part owners of the Steelers.
That’s one way to get the best seats in the house.
By the way, it’s been about a year since Pulliam, a Cynthiana native, created Urban Active Fitness by renaming his 25 Gold’s Gyms.
There are now 32 Urban Active locations and the company says it has one of the 20 largest fitness chains in the nation. New locations include St. Matthews, Florence and Bellevue, Ky.
After a year that “far exceeded our expectations,” Pulliam says “numerous locations (are) in the design-and-construction pipeline,” with East Coast and Midwest cities high on the expansion list.
And, yes, Virginia, there is an Urban Active in Pittsburgh. Can’t say you’ll find any Steelers there, but you might meet your new best friend: Anybody named Paul.
