Lexington paved the way for Buffett’s second billion
If Dairy Queen’s new Sweet Deals option turns out to be a roaring success, Warren Buffett will have Lexington to thank for it.
Buffett’s Berkshire Hathaway Inc. investment firm owns International Dairy Queen and Buffett is a big fan of DQ food. He is often seen having lunch at a DQ near his office in Omaha, Neb.
(Even billionaires must be on tight budget these days.)
DQ test-marketed Sweet Deals in Lexington in 2008 and was so pleased that Sweet Deals is being permanently added to the menu at thousands of DQs from coast to coast.
“Our successful test in Lexington set the stage for us to roll out Sweet Deals nationally,” said Michael Keller, DQ’s chief brand officer.
With Sweet Deals, customers can mix and match from nine menu items “for more than 20,000 possible combinations,” DQ says.
Choices include cheeseburgers, hot dogs, chicken wraps, French fries, onion rings, a side salad, a medium beverage and a small sundae or soft serve cone.
Lexington DQ franchisee Billy Rose says “We want our customers to know we have a meal that’s customized for what they want, when they want it and that they have a freedom of choice not only in what they order, but how much they would like to order.”
Now, if we can just find out what Warren Buffett orders, we can be on our way to earning our first billion bucks
