The Buzz

Toyota, long branded an innovative company, is holding a contest to get even more creative ideas from anyone anywhere.

The grand prize includes a $13,000 VIP tour of its Georgetown plant, its largest North American facility.

The company has a Web site, ToyotaWhyNot.com, where it encourages individuals to submit ideas related to safety, water, land, air, community and energy.

It also highlights innovations already implemented by Toyota, such as recycling water at its plants.

So what does a VIP tour mean at Georgetown?

Plant spokesman Rick Hesterberg said the details aren’t finalized, but part of it will include a walking tour with a Toyota executive who will discuss the famed Toyota Production System.

It also includes VIP tours of the 21c Museum in Louisville, as well as Bernheim Arboretum and Research Forest.

After the two-day visit to Kentucky, the winner and a friend will head to New York City to meet with “prestigious New York innovators” and take VIP tours of various sites around town.

One place the winner won’t see is Lexington’s Blue Grass Airport.

Toyota is flying the winner into Louisville.

This entry was posted on Friday, February 6th, 2009 at 6:30 pm and is filed under Automotive, Marketing, Toyota. You can subscribe via RSS 2.0 feed to this post's comments. You can comment below, or link to this permanent URL from your own site. Your comments will appear immediately, but I reserve the right to delete innapropriate comments.