The Buzz

Venza is for lovers — pet lovers, that is.

Made by Toyota at Georgetown, the vehicle is a “crossover,” a mix of car and SUV, that looks like a tall Camry wagon.

The Venza’s target audience is empty-nesters and young families, many of whom have pets.

So Toyota is sponsoring “pet-centric ride and drive events” and joining with pet accessories makers, like Krugo, to put on lectures and demonstrations at pet shows.

After all, 70 percent of pet owners “consider the comfort and safety of their pets when choosing a vehicle,” Toyota says, “and that’s what (drives) this campaign.”

Next up, Venza test-drives for dogs. (Just kidding.)

This entry was posted on Friday, February 20th, 2009 at 4:17 pm and is filed under Automotive, Marketing, New products, Toyota. You can subscribe via RSS 2.0 feed to this post's comments. You can comment below, or link to this permanent URL from your own site. Your comments will appear immediately, but I reserve the right to delete innapropriate comments.