Beware of the dog, and the “loon vine,” too
It’s not a buffalo, it’s a dog.
Buffalo Trace, which likes to produce bourbons with all sorts of different labels and bottle shapes, is adding another.
But it’s not bourbon. It’s white dog, the 125-proof distillate that is clear and strong before it mellows in oaken barrels. There’s another name for it that rhymes with “loon vine.”
Buffalo Trace began bottling white dog on Thursday and expects to have it for sale in its gift shop in two to three weeks, distillery spokeswoman Angela Traver told Herald-Leader reporter Steve Lannen. It will be labeled as Buffalo Trace Mash Bill #1.
Buffalo Trace is treating its new offering as a novelty item available only in the gift shop. There are no immediate plans to sell it elsewhere, Traver said.
“It’s not a sipping drink,” she added, as if anyone who has tried moonsh …, er, white dog would need to be told.
Explore posts in the same categories: Bourbon, Kentucky products, Marketing, New products