Archive for the 'Marketing' Category

You can be the president of Macroneaux

Thursday, April 2nd, 2009

John Peterman topped himself on Wednesday.
Among his “unusual and unique and different-type stuff” on the jpeterman.com Web site was Macroneaux, a tiny (about 6 acres) country between France and Spain that was priced at $750,000.
Along with Macroneaux was a collection of truly rare items, like baseball glove leather pants for $479, Napoleon’s three-inch shoe lifts [...]

The road to wedded bliss begins at the Beaumont Kroger

Thursday, April 2nd, 2009

Picture this: A stately dining room with a massive table loaded with food and surrounded by family members who are chatting and dining. A young lady lefts her left hand to display an engagement ring — and the room falls silent.
“He went to Kroger’s,” someone says.
“Kroger’s?” the crowd shouts.
That’s right, Kroger’s — or more precisely, [...]

Food additive will heat up Alltech’s sales, Lyons says

Wednesday, March 18th, 2009

Picture a rocket rising into the heavens.
Now you’ve got a mental image of what Pearse Lyons expects to happen to Alltech’s sales as a result of the agreement to make food flavorings in partnership with Mitsui and Asahi Breweries.
Lyons, founder and chief executive of Nicholasville-based Alltech, tells Feedinfo News Service that Alltech’s annual sales could [...]

Kentucky Derby marathoners are “juiced,” author says

Friday, March 13th, 2009

The Kentucky Derby Festival Marathon & miniMarathon is among the footraces featured in a new paperback, Great Races, Incredible Places: 100+ Fantastic runs Around the World, to be published in April.
In the “Eat, Drink, and Be Merry” section of the book, author Kimi Puntillo says “southern hospitality and horse-racing are hallmarks” of both the Kentucky [...]

Does time stand still when the clocks stop?

Friday, March 13th, 2009

If you drove through downtown last week, you probably noticed that the digital countdown clocks for the Alltech FEI World Equestrian Games weren’t working.
Don’t panic. The Games haven’t been canceled or moved to Dubai.
“A part” failed in the clock system and has to be replaced, says Krista Greathouse, Mayor Jim Newberry’s liaison to the Games.
The [...]

Beware of the dog, and the “loon vine,” too

Wednesday, March 4th, 2009

It’s not a buffalo, it’s a dog.
Buffalo Trace, which likes to produce bourbons with all sorts of different labels and bottle shapes, is adding another.
But it’s not bourbon. It’s white dog, the 125-proof distillate that is clear and strong before it mellows in oaken barrels. There’s another name for it that rhymes with “loon vine.”
Buffalo [...]

Toyota wants pet lovers to cross over to Venza

Friday, February 20th, 2009

Venza is for lovers — pet lovers, that is.
Made by Toyota at Georgetown, the vehicle is a “crossover,” a mix of car and SUV, that looks like a tall Camry wagon.
The Venza’s target audience is empty-nesters and young families, many of whom have pets.
So Toyota is sponsoring “pet-centric ride and drive events” and joining with [...]

The right idea could put you on Toyota’s $13,000 VIP tour

Friday, February 6th, 2009

Toyota, long branded an innovative company, is holding a contest to get even more creative ideas from anyone anywhere.
The grand prize includes a $13,000 VIP tour of its Georgetown plant, its largest North American facility.
The company has a Web site, ToyotaWhyNot.com, where it encourages individuals to submit ideas related to safety, water, land, air, community [...]

Lexington paved the way for Buffett’s second billion

Friday, February 6th, 2009

If Dairy Queen’s new Sweet Deals option turns out to be a roaring success, Warren Buffett will have Lexington to thank for it.
Buffett’s Berkshire Hathaway Inc. investment firm owns International Dairy Queen and Buffett is a big fan of DQ food. He is often seen having lunch at a DQ near his office in Omaha, [...]

Saddle up! Alltech is sponsoring European championships

Friday, January 2nd, 2009

Alltech is having so much fun as the first-ever title sponsor of the World Equestrian Games that the Nicholasville biotech company is doing it again — in Europe.
The international group that oversees equestrian sports, the Fédération Equestre Internationale, even combined a couple of championships to create the first-ever Alltech FEI European Jumping & Dressage Championships [...]