Archive for the 'Marketing' Category
Friday, January 2nd, 2009
Alltech is having so much fun as the first-ever title sponsor of the World Equestrian Games that the Nicholasville biotech company is doing it again — in Europe.
The international group that oversees equestrian sports, the Fédération Equestre Internationale, even combined a couple of championships to create the first-ever Alltech FEI European Jumping & Dressage Championships [...]
Categories: Alltech, Horses, International trade, Marketing, World Equestrian Games
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Friday, October 31st, 2008
Lexington’s Big Ass Fans and the television show Extreme Makeover: Home Edition have teamed up to help a once-promising boxer pass along his talents to the next generation.
“Tim Hill was an aspiring boxer whose boxing dreams collapsed when he broke his back on a construction site,” Big Ass says. “But Hill found a way to [...]
Categories: Big Ass Fans, Marketing, Nonprofit groups, People
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Tuesday, October 28th, 2008
Several whisky makers have created cocktails for the presidential candidates and their backers.
Easy Times Kentucky Whisky, which calls itself the “Workin’ Man’s Reward,” is honoring Joe the Plumber, the workin’ man who has come to symbolize this election.
Joe’s drink is called Everyman’s Plumb.
Pour 3 ounces of red plum juice over ice cubes in a glass, [...]
Categories: Bourbon, Kentucky products, Marketing, New products
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Friday, October 24th, 2008
You would think the bourbon industry would want to forget all about Prohibition, the years between 1920 and 1933 when all-but-medicinal alcohol beverages were illegal and most distilleries closed or switched products.
You would be wrong.
To mark the 75th anniversary of the repeal of Prohibition, Old Forester Distillery in Louisville is issuing Old Forester Repeal Bourbon [...]
Categories: Bourbon, Kentucky products, Marketing, New products
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Wednesday, October 1st, 2008
What goes around, comes around — at least for FAO Schwarz.
The legendary New York toy merchant is returning to Lexington in 2009 as a department at Macy’s in Fayette Mall.
It’s all part of a plan to open 685 FAO Schwarz “stores” in Macy’s department stores nationwide by the end of 2009.
A new FAO Schwarz opened [...]
Categories: Marketing, Modern life
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Monday, September 22nd, 2008
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Irish tenor Ronan Tynan, known for singing “God Bless America” at Yankee Stadium, thrilled guests at Ashford Stud outside Versailles during a party Saturday.
The Ryder Cup-related visit of Irish tourism minister Martin Cullen prompted the festivities, reports Herald-Leader Editor Linda Austin.
More than 100 guests dined under the stars at the Coolmore-owned horse farm on Irish [...]
Categories: Alltech, Business of sports, Entertainment, International trade, Louisville, Marketing, People, Tourism, University of Kentucky
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Friday, September 19th, 2008
Ever heard of re-wear?
Re-wear occurs, says Procter & Gamble, when someone pulls clothing out of the hamper or off the floor and wears the item for a second time without washing it.
Apparently the high school and college age groups are big practitioners of re-wear so P&G has come up with a line of products, called [...]
Categories: Marketing, Modern life, New products
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Friday, September 19th, 2008
WARNING: The following item contains references to poop, manure, fecal matter, crap, turds and neckties. Those with weak dispositions should skip to the next item.
Pat Kelly was scooping along in a customer’s back yard in his role as Lexington’s Pet Butler franchisee.
He was thinking about the upcoming Pet Butler annual convention and what new product [...]
Categories: Entrepreneurs, Kentucky products, Marketing, New products
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Friday, September 12th, 2008
Fast food does it. So do lotteries. Now a bank is doing it, too.
You can walk into any branch of Fifth Third Bank and request a “Unlock Your Dreams” game piece that you can scratch off and win instant prizes, like a $10 MasterCard Gift Card, or get your name in a drawing for $250,000 [...]
Categories: Banking, Games, Marketing
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Friday, September 5th, 2008
It turns out that selling whiskey is trickier than you might think.
At the opening ceremony for Alltech’s malt whiskey distillery on Thursday, Alltech President Pearse Lyons announced that barrels of his new malt whiskey, Pearse Lyons Reserve, will be sold as they are produced and the buyer can monitor the aging of their whiskey by [...]
Categories: Alltech, Marketing, New products, World Equestrian Games
Comments: 1 Comment