Archive for the 'Marketing' Category

NASCAR and Hunt Brothers Pizza: A heavenly partnership

Friday, August 22nd, 2008

Like the old song says, “All the boys will sing and the girls will shout and the ladies they will all turn out” when the No. 66 Hunt Brothers Chevrolet rolls into Paris on Aug. 26 and Frankfort on Aug. 27.
Some will turn out to see a new addition to NASCAR racing while others will [...]

The Weavers: Eight Volvos, two accidents and a tree

Tuesday, August 19th, 2008

The Weaver family of New Castle in Henry County has owned eight Volvos since 1994.
Their vehicles have been in three mishaps over the years and the occupants have always walked away.
“The Weaver family should be on a survival TV show,” Volvo declares in a press release.
The son’s Volvo went off a road and down a [...]

Sign has “blue” side, “red” side — but not for UK or U of L

Friday, August 8th, 2008

Americans have freedom of speech — and William “Chip” Wood believes in using it.
Wood owns about 50 TireDiscounters stores in Ohio, Indiana and Kentucky.
About twice a week, he sends faxes to his managers to tell them what messages to put on the double-sided signs in front of his stores, including two in Lexington.
New messages went [...]

You can compromise by ordering thin crust

Thursday, August 7th, 2008

You have to wonder if Mad Mushroom Pizza has given full thought to the meaning of “fast” when you see the Mad Mushroom delivery car zipping around town.
The Mad Mushroom order number — 252-FAST — is on the sign on the roof of the car.
Sure “fast” means quick or speedy — as in get-it-to-you-while-it’s-hot — [...]

“Wait a minute, isn’t that …?

Thursday, August 7th, 2008

Commerce Lexington members were in Washington, D.C., recently for briefings on urban issues by the U.S. Chamber of Commerce.
Lots of brochures and other materials were handed out.
On the front of one brochure was a photo of a familiar place: A row of colorfully painted buildings in downtown Danville.
“Don’t know where or how the Chamber picked [...]

Counting down to laughter and World Equestrian Games

Friday, August 1st, 2008

Pearse Lyons is an Irishman.
“The Irish are the laziest men in the world,” he told the Kentucky Chamber’s Economic Summit and Annual Meeting on Tuesday.
(You could almost hear someone say, “How lazy are they?”)
“We always marry pregnant women,” he said, without missing a beat.
There was a twitter of laughter that quickly became a roar as [...]

Big Ass Fans comes to the aid of N.Y. church

Friday, August 1st, 2008

The sacred and secular collided in Flatbush, N.Y., last week, and both came away winners.
 
 Our Lady of Refuge Church got a 24-foot fan to cool its sanctuary and Lexington’s Big Ass Fan Co. got national publicity from its “wicked name,” said the New York Daily News.
 
 “Oh my gosh!” church administrator Judy Agard told the Daily [...]

Need some motivation? How about a BMW?

Friday, August 1st, 2008

Affiliated Computer Services is dangling a pretty nice carrot in front of its local sales staff.

The first sales rep to find a business ACS can buy that will yield at least $5 million in annual revenue will get a 2008 BMW 328i sedan that’s worth more than $35,000.

The car is painted white, but it’s also [...]

Auto club finds greener pastures in Hamburg

Tuesday, July 15th, 2008

AAA Blue Grass/Kentucky is on the move.
The auto club plans to relocate its headquarters to a new building in Hamburg that should be ready early next year, says spokesman Christopher Oakford.
The club is currently based downtown in a building it owns at 155 North Martin Luther King Boulevard.
With the additional space, AAA also plans to [...]

Got goat milk? Bluegrass has cheese, too

Friday, July 11th, 2008

“We have kind of labeled ourselves ‘dairy goat pioneers,’” says Todd Harp. “There are several people across the state who are watching Susan and me to see how it goes.”
Harp operates Foxhide Farm in Bourbon County and last week, he made the first official shipment of goat’s milk in Kentucky, according to state inspectors.
It went [...]