Rolling the barrel is easy; selling the whiskey is hard
Friday, September 5th, 2008
It turns out that selling whiskey is trickier than you might think.
At the opening ceremony for Alltech’s malt whiskey distillery on Thursday, Alltech President Pearse Lyons announced that barrels of his new malt whiskey, Pearse Lyons Reserve, will be sold as they are produced and the buyer can monitor the aging of their whiskey by [...]

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